Spotlight on Big Tobacco’s Smoke-Free Shift
Almost ten years after the first tobacco company committed to becoming smoke-free, how close are leading players to achieving their goals of at least partially replacing combustible cigarette sales with novel nicotine products? In this two-part series, we examine the leading players’ strategies, the key drivers of success, as well as the future challenges and […]
Spotlight on Big Tobacco’s Smoke-Free Shift Read More »