Table of Contents
- Why TPD Compliance Matters for Vape Brands?
- Step-by-Step Process to Become TPD-Compliant
- Common Mistakes Vape Brands Make (and How to Avoid Them)
If you’re planning to launch vape products in Europe, understanding TPD regulations is your first critical step. Failing to comply can lead to product bans, legal penalties, and a complete loss of market access. In this article, we break down what TPD is, who it affects, and how your brand can stay compliant and competitive in the EU.
The Tobacco Products Directive (TPD) is a set of European Union rules governing the manufacture, sale, and advertising of tobacco and related products, including e-cigarettes and e-liquids. It came into effect in May 2016 and applies to all 27 EU member states.
Why TPD Compliance Matters for Vape Brands?
Being TPD-compliant is mandatory for any brand or manufacturer selling vape products in the EU. Non-compliance can result in:
• Products being pulled from shelves
• Heavy fines or import bans
• Damaged brand reputation
Key TPD Requirements for E-Cigarettes and E-Liquids
E-liquid Bottle Size and Nicotine Limits
• Max nicotine strength: 20 mg/ml
• Max bottle size for nicotine-containing e-liquid: 10ml
• No restrictions for nicotine-free e-liquids
Tank & Cartridge Restrictions
• Max tank/cartridge volume: 2ml
• Must be leak-proof and child-resistant
Packaging and Health Warnings
• Clear warning: “This product contains nicotine which is a highly addictive substance”
• Warnings must cover 30% of the front and back of the pack
• Tamper-evident and child-resistant packaging required
Product Notifications & Testing
• Submit product information to the EU-CEG system 6 months before launch
• Include toxicological data, ingredient list, emissions, and manufacturing info
Step-by-Step Process to Become TPD-Compliant
1. Product Development: Ensure product specs align with TPD (e.g., 2ml tank, 10ml bottle).
2. Lab Testing: Perform emissions and toxicology testing via certified labs.
3. EU-CEG Notification: Submit all product details to the centralized portal.
4. Packaging Compliance: Design warning labels, childproof features, and inserts.
5. Launch After 6 Months: Wait period starts after notification submission.
Common Mistakes Vape Brands Make (and How to Avoid Them)
• Selling without waiting 6 months after notification
• Using untested ingredients or suppliers
• Missing mandatory label elements
• Solution: Work with TPD-experienced OEM/ODM factories
TPD vs Other Regulations (MHRA, PMTA, etc.)
EU – TPD: Safety, packaging, and product transparency
UK – MHRA: TPD-aligned with additional UK-specific submission
USA – PMTA: Complex premarket approval with higher cost/time
How OEM & ODM Vape Manufacturers Can Help with TPD Compliance
If you’re sourcing from China or working with an OEM partner, choose one that:
• Already has TPD-compliant designs
• Offers pre-tested formulas and certified labs
• Helps with EU-CEG documentation
Final Thoughts: Stay Ahead with a TPD Strategy
Navigating TPD regulations can feel overwhelming, but it doesn’t have to be. With the right partners and processes, your vape brand can scale in Europe legally and efficiently. Don’t treat compliance as a checkbox — treat it as a brand-building opportunity.
Frequently Asked Questions
1. What is the maximum nicotine strength under TPD?
20mg/ml is the legal maximum for nicotine-containing e-liquids.
2. How long does TPD product approval take?
You must notify 6 months before your product can legally be sold.
3. Can non-TPD products be sold in Europe?
No. All vape products must meet TPD requirements to be legally sold in EU countries.
